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Timo’s views on the future of marketing and how to engage with Gen Z are second to none... everything we wanted in a talk.
Nassima Kamani, Amgen
Timothy Armoo or Timo as he is known is an expert influencer on Gen Z. For those not familiar with the term Gen Z, it refers to people born between 1996/97 and 2010/12. Timo is one of the first people to realise that big brands were not connecting with GenX. GenX comprises around 15% of the UK’s population. That equates to around 10 million people.
Timo is now seen as one of the very first persons to fully understand what it takes to promote a product to the GenX market. In his early 20’s Timothy Armoo along with two friends set up Fanbytes.
He is a pioneer in the world of influencer marketing and brand building.
At the age of twenty-one, Timo Armoo founded Fanbytes. Here he was helping global brands including Nike, Samsung, Deliveroo and the UK Government. He was helping them engage with Gen Z, via Influencer Marketing. In 2022, five and a half years post launch, Timo sold Fanbytes to global marketing company Brainlabs. This was an eight-figure exit. This also marked Timo’s second successful exit, having sold his first business, EntrepreneurXpress. This was a business media publication he sold to Horizon when he was just seventeen.
Timo’s success and also his expertise has seen him win a string of accolades. These include Huffington Post’s Entrepreneur of the Year. He was named social media person of the year by The Drum. Timo was also the 2021 face of Forbes 30 Under 30.
The London’s Evening Standard highlighted Timo Armoo as one of the most influential people in the media industry.
Timo has spoken to audiences worldwide. This includes speaking to companies such as Goldman Sachs, You Tube, Barclays. Also PwC, and Nespresso. He has also shared the stage with leading media figures. These include Facebook’s COO Sheryl Sandberg and Netflix CEO Reed Hastings.
As one of the few visible black leaders in the marketing and tech space, Timo Armoo is also a recognised thought leader. He covers themes, including reaching a Gen Z audience and creating a Gen Z mindset. He also covers the new world of media and building and future proofing a multi-generational workforce. For those not familiar with the term Gen Z, it refers to people born between 1996/97 and 2010/12.
Timo’s keynote topics include:
The most influential generation we have ever seen: How to reach a Gen Z audience and create a Gen Z Mindset. With the phone as their mouthpiece to the world, Gen Z has a different ways of looking at the world and can amplify things they like and don’t like. Having built a company staffed with mainly Gen Z and helping brands to win the hearts of Gen Z, Timo looks at how to create a movement with Gen Z regardless of what type of brand you are.
Building a workforce for the future: How to future proof your business and appeal across multiple generations. The success of any organisation is its culture and increasingly, it’s becoming more important that different generations interact to achieve business success. Timo uncovers how to get the best out of each group but also how to drive significance between groups and ensure that every member of the team is driven towards creating business value.
The role of new media: How influencer marketing and social media has changed the media landscape for the better. Influencer marketing has taken the world by storm and formed the foundation of some of the most successful companies worldwide. Having built one of the largest global influencer companies, Timo considers how to leverage this form of marketing and also avoid the pitfalls that plague many brands and marketers today.
Instilling an entrepreneurial mindset: Lessons learnt from building and working with global brands. Retaining, developing and also utilising talent within an organisation is paramount and requires drawing on employees intrapreneurial spirit along with their entrepreneurial flair. Timo also looks at how businesses and organisation that are committed to combining these two mindsets, can enhance innovation, growth, and also drive long term business success.
