Who are these gamers? Almost all of them are know by their pseudonym. One of the highest paid UK gamers is Ali-A who is known to collaborate with the gaming group the Sidemen. He now has a Wikipedia page and to date, has amassed more than 6.5 billion views on his main channel.
Some of the biggest names have managers and have branched into product merchandise like caps, T shirts, lunch bags and even drinks.
Earlier in 2024 three of YouTube’s top gamers launched a brand of snacks called Lunchly. This was a joint venture between YouTubers Logan Paul, MrBeast and co-founding member of The Sidemen, KSI.
As of June 2025 PewDiePie has 110 million subscribers with Minecraft being one of his most played.
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