Will Butler-Adams

Brompton Bicycle Managing Director, Will Butler-Adams is an entrepreneur and keynote speaker with truly impressive business knowledge. As boss of Brompton Bicycle, Will is helping spearhead a new surge in British manufacturing. His company designs, produces and distributes over 40,000 folding bikes each year from their UK factory – with half the 1200 parts in every Brompton made onsite. Even in the current economic climate, Brompton Bicycle is enjoying exponential growth.

Along with the founder and inventor Andrew Richie, Will has taken the company from a cottage industry to a rapidly growing international brand – by combining expert engineering with a very genuine passion for the product. He sees it not as a leisure item, but as urban public transport. His overseas customers account for 75% of his sales.

Will passionately believes in ‘building out’ obsolescence. Alongside his Brompton mission, Will is one of the champions of the ‘Make It In Great Britain’ campaign and a trustee of Inspiring the Future. He believes we are still capable of manufacturing excellence, and argues that with investment and encouragement our export market can produce real growth.